Highly competent and experienced in social media, I have demonstrated expertise in crafting content, engagement, monitoring and reporting on a range of social platforms.
Social media account management
I’ve posted and moderated top ABC social media accounts, including Twitter, Facebook and Instagram for:
- ABC Emergency Facebook and Twitter over the 2016-17 and 2017-18 bushfire and cyclone seasons
- ABC Australia Facebook and Instagram: 2018-19
- Radio National Facebook, Twitter and Instagram: August 2019
Monitoring and Analytics
- Monitoring account performance, competitors and trends on Tweetdeck and Crowdtangle
- Setting and reporting on metrics using Analytics, Crowdtangle and Khorous
Social media content creation
Audiograms
- Repurposing audio and adding photos to make the audio more engaging and shareable.
- Software: Headliner
Graphics and engagement posts
A Faceboook engagement post on the Maggie Dent Facebook page for the Parental As Anything podcast.
Social video
- Social video concept and captioning: requesting and sharing an excerpt of ABC Playschool for NAIDOC Week 2019 on ABC RN social media accounts.
- Verifying and gaining permission to use User Generated Content (UGC) video found on social, then adding captions and re-sharing with credit.
- Developing video concept and brief to add value to podcast content, such as for the Maggie Dent Facebook page for the Parental As Anything podcast.
